Your box colour is doing more work than you think.

⬜ WHITE — clean, precise, premium. Perfect for structured fondant cakes.
🤎 KRAFT — natural, artisan, warm. Perfect for naked cakes and rustic bakes.
⬛ BLACK — luxury, bold, dramatic. Perfect for dark chocolate or gourmet cakes.
🩷 PASTEL — playful, celebratory, fun. Perfect for kids parties and gifting.

What does your packaging colour say about your brand right now?